Since becoming a Facebook ads specialist several years ago and having run tens of thousands of dollars in adspend for clients, I have noticed that a very large percentage (over 90%) of the clients that come to us are not ready to start running Facebook ads.
Even some of the agencies that hire us to do client work have not had some of the critical pieces in place. Facebook makes things pretty easy – the very minute you set up a new business page, they offer to help you to promote it. But should you be handing over your money before having a strategy in place?
Facebook is a great place to advertise. You can literally target your ideal audience and even businesses with small budgets can benefit big. If you are strategic about placing ads on Facebook, you can grow your business exponentially.
In my opinion, setting up and running Facebook ads takes skill and experience. We have a team of people that have the knowledge and background to run ads on Facebook that can benefit almost any business.
I once had an acquaintance contact me and she had a person directly from Facebook helping her with her ads. You would think this would be a good thing, right? Not necessarily. She had blown through over $20,000 and did not have any sales to show for it. There was not even a database that was built from this adspend.
I consider this to be a preventable tragedy. Facebook reps are great for showing you around the platform, but they may not understand the overall marketing strategy for your company. Ads are a great tool, but they must be integrated into an overall marketing plan.
We do an audit on each and every client before starting any advertising campaign. Before running any ads, there are a number of things we check to make sure that the money you spend is optimized. In my ebook, Facebook Ads Funnel Formula, there are 10 steps that we check to ensure a business is set up to benefit from running ads. Here are my top 3 picks:
1) Have a High-Converting Landing Page
You’ll need somewhere to send your Facebook ads traffic. A landing page or opt-in page specifically designed for lead capture is preferable. If you send your traffic straight to a webinar signup page, your main website or your offer and the prospect doesn’t buy or sign up, you’ve paid for the lead, but not captured it.
2) An Email Follow-up Series
Statistics show that sometimes up to 50% or more of the sales can be made through the follow up sequence, but it’s a critical step that is often missed. Most people create the emails leading to the offer, but when the prospect doesn’t buy, they don’t follow up.
3) Follow a Strategy
When you are spending your hard-earned dollars, you need to have a strategy so that you don’t burn through the money without anything to show for it. Determine your budget ahead of time and always test before spending the whole budget. My ninja tip is to always capture the lead whenever possible. You need to have different strategies for different objectives (selling vs. filling events) Take time to plan before hitting the GO button.
Find out how we can work with you to grow your business. CONTACT US today to get started running your Facebook ads.