My Review of Rignite

I have often been asked if I can track and measure the ROI (return on investment) in social media. The answer is a resounding YES, and that is one of the things I love most about social media and online marketing. Unlike some other traditional marketing methods, like billboards for example, everything is completely trackable.

The Right Tools

When you want to do something right, you need to choose the right tools for the job. That’s one of the reasons I chose Rignite as my social media software – because it gives me the tools and help for my business that work the best for me. On their website, Rignite claims to turn social activity into REAL, measurable business. That’s exactly what they do.

Whether you are a social media manager like me and manage multiple accounts or just have your own to manage, you need to have up-to-date reports and a streamlined way to manage your social media. I love the interface in Rignite. It’s very user friendly and allows me to see all of my posts on the calendar at a glance, move them around, reschedule them and more.

Save Time on Social Media

One of the things I get asked about all the time is how to save time on social media. I try to find tools to cut down the time wherever possible. My favorite feature in Rignite is the Campaigns. It saves me so much time by scheduling a whole series of posts or even a contest all at once. Another great feature is that you can hook up your Feedly account to Rignite and find great content to post or even just keep track of some of your favorite blogs.

Many of the social platforms have their own monitoring tools, Facebook has Insights for example, but I like being able to see a whole dashboard of my analytics all at once. This is great for my client reports as well. I can customize the info and only see what I want, so that I’m only using the data that is important in my business.

Team Up on Social Media

We all know that social media can be time consuming. What if you just can’t be on there 24/7 to chat with your followers and build relationships? No problem! Rignite allows you to collaborate and assign tasks to team members so you never miss an interaction or opportunity. You can streamline your processes and get the whole team involved.

Stop trying to do it all yourself. By getting team members involved, you can be sure that nothing gets left behind. You could literally have someone watching all your channels 24 hours a day if you want.

And speaking of teams – I have personally dealt with Rignite for over a year and Kim, Glen and the whole Rignite team are absolutely amazing. They are extremely responsive and get things done!

Get Results on Social Media

We all strive to get more engagement on social media as this is what drives results in the form of sales. The more engagement we get on our posts, the further it pushes them out and more people see them and can potentially become a lead or client. With Rignite, you can boost engagement by running contests and giveaways on Facebook and Twitter. You can even run hashtag photo contests on Twitter! How cool is that? The coupon campaigns allow you to drive more traffic to your website, resulting in increased sales.

Growing your brand and increasing brand awareness has never been easier. By following other brands and influencers in your industry, you can capitalize on  opportunities. So although you can certainly measure your ROI on social media (and I recommend you do), sometimes the greatest results come in the form of things you can’t measure – great relationships!

I have tried out many other social media software programs and many of them are very good, but Rignite puts all the features I need in one place. To contact Rignite or get a free trial, CLICK HERE


Debbie Peck Digital