The Dirty Little Secret of Online Courses

The Dirty Little Secret of Online Courses

The promise of passive income has long been a lure of people creating online courses. Digital pre-recorded classes that are automated are a great way to allow people to learn at their own pace, consume the information from the comfort of their own home or office, and...
5 Critical Things Your Website Is Missing

5 Critical Things Your Website Is Missing

As a Digital Marketing Consultant, one of the first things I do when I book a meeting with a potential client is to check out their online presence, especially their main website. Within about 30 seconds I can get a pretty good idea of how a company is doing, based on...
The Disconnection Syndrome On Social Media

The Disconnection Syndrome On Social Media

Social media is one of those tricky mediums that makes us feel like we have real human connection. It’s like having sex with a blow-up doll. It might feel like you’re getting the job done, but you’re missing the most important part – intimacy. This past week, I...
Facebook ads are not a “set-it and forget-it” system

Facebook ads are not a “set-it and forget-it” system

Facebook ads are not a “set-it and forget-it” system. They require constant monitoring and supervision. You’ll need to check your analytics daily (I recommend several times per day) and adjust as necessary. Evaluation is an important part of running paid advertising....
5 Things You Need BEFORE You Advertise on Facebook

5 Things You Need BEFORE You Advertise on Facebook

Facebook ads are a great way to bring leads into your business and many business owners have jumped on the advertising bus hoping to fill their sales pipeline. Unfortunately, the money they put into the ads burns through faster than an inferno, leaving advertisers...