I meet so many coaches, speakers, authors and other thought leaders almost every day. So many of the people that I have had the privilege to connect with are truly amazing. They all have a gift and a message to share with the world however, they don’t know how to get the word out. So they contact me to see if social media would be the best way to share their message.
Because coaches and speakers are specialists in what they do, it’s not surprising to me that some of them are struggling to market themselves. I often hear them tell me that they are frustrated because they know that there are people out there that need their help but they don’t know how to find their ideal clients.
I read a book not that long ago from an unknown author. It was one of the best books I ever read. I thought to myself, “This person person should be famous!” This book could change a lot of lives. That book is “What is Your Roadblock to Fulfillment?”, written by Pat Black. I am honored to be working with Mr. Black to help him promote both of his books on social media.
Are you an author that has pallets full of books sitting in your garage or basement? So many of you are truly great speakers but people may never hear how amazing you are because no one knows how to find you.
Here are some of the best ways social media can help you get your message out in a bigger way:
Facebook Groups and LinkedIn Groups are a great way to connect with people with the same interests. Even if you are not connected directly with them, you can still be in a group and have a conversation. It is a great way to meet new people.
The best way to approach groups is to add massive value first. Don’t go in and post your offers and start selling right away. Get to know people, create relationships and offer assistance where you can.
The sheer volume of people on social media is staggering. What’s really cool about it is that Social media almost doubles the leads you can get from a trade show, telemarketing, snail mail or pay-per-click advertising.
If you think about it in terms of networking, you could go to an in-person meeting with 40 or 50 people, but online that could easily be 10 or 100 times that. I have met so many amazing people from all over the world that I would never have met anywhere else.
Putting yourself in front of as many people as possible can help you bring your message to people that need you.
One of the most fabulous things that I love about social media is the community aspect of it. Finding your tribe is easy and building a community is easy as well. Imagine finding the exact people that are looking for you.
By utilizing the group tools, events and engaging with people, social media allows you to connect with the exact types of people you need and bring them together.
By sharing what you do and showcasing your expertise, you will be the “go-to” person that people think of when they need your product or service. Social media allows you to show your work to hundreds of thousands of people that may not have ever had the chance to see what you do.
Keeping your name and expertise in front of the very audience that needs you ensures that they will know where to contact you. The interactive nature of social media allows your community to ask questions and get a sense of who you are before they hire you.
Wouldn’t it be sad if the person that needed you the most didn’t find you? You have a duty to get your expertise out to those people that need you. Imagine if the great leaders of the world stayed silent and didn’t help the millions of people around the world that they serve?
Social media is the perfect way for thought leaders to connect with your idea clients.