I interviewed Joel Comm in 2013 on my telesummit, Social Media for Social Impact. As the undisputed Twitter king, I talked to Joel not only about all things Twitter, but also about how to harness the power of social media and mobile applications in your business.
If you haven’t heard of Joel Comm by now, you may have been living under a rock. He’s written six books, and is author of the NT Times bestselling book, Twitter Power – How to Dominate Your Market One Tweet at a Time. Joel shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
This was a fun and entertaining interview! Joel is funny and has a ton of great knowledge and experience. Here are some of the fantastic tips Joel shared with me:
- You must be authentic.
- Put out great content.
- Garner trust.
- Don’t talk about your product all the time.
- Have a personality.
- Ask questions
- Follow people in your own niche
- Reach out and engage with influencers.
Joel Comm’s Marketing Strategy:
Joel believes that the latest trend in marketing is Influence Marketing, where people use influential people (not celebrities) to help promote their product or service. to expand your brand’s reach and engage in active relationship marketing.
- To expand awareness, produce great content on a regular basis.
- Content comes in many forms – posts, video, blogs, articles.
- Get your customers to tell their stories (testimonials).
- Never pay for reviews.
One of the cool things about social media is that it has the ability to bring people together to collaborate from all over the world. There’s also the dark side – the haters and flamers. They post negative comments and attempt to start wars online. I asked Joel how he deals with these people.
Here’s My Favorite Quote from Joel:
“Don’t get into flame wars. Your fans will usually come to the rescue for you.”
Twitter is an amazing tool that you can use to help you build your business. One of the cool things about Twitter is hashtags. People ask me all the time about what hashtags are and what they are used for. To learn more about hashtags and how to use Twitter effectively for your business, contact me here.